Adidas has won the February JCDecaux Campaign of the Month for their campaign with Life Style Sports promoting PureBoost X.
The campaign ran on JCDecaux 48 sheets, Europanels, Metropanels and a Luas Shelter Wrap at St. Stephen's Green, reaching women as they commute throughout the city. The PureBoost X is a running shoe designed specifically for female athletes and is available at Life Style Sports. On all formats, the product took centre stage with the affirmation "I am positive energy". A sure motivator for their female audience.
The campaign was booked with JCDecaux by Intermarketing Agency. Creative was also Intermarketing Agency.