The minimum duration for advertising is two weeks (with some exceptions on digital units, which can be booked on a day part basis). Each two week booking period is called “a cycle” and there are 26 cycles in the year.
Display Period
Site Selection
You can select individual sites or multiple sites in the areas you want to target, whether it’s main city, urban or regional.
Creative Concept and Design
We can work with you to develop a creative brief to ensure that you reach your target audience. Our in-house graphic designers can then collaborate with you to design your ad.
Printing
JCDecaux can liaise with printers on your behalf if required.
Posting and Maintenance
Posters will be posted according to JCDecaux’s cycle calendar. We have agreed timelines in relation to the re-posting of damaged posters.
Audience Measurement
We can provide audience reach for multiple outdoor advertising formats. JNOR (Joint National Outdoor Research) is the outdoor industry standard methodology for audience measurement.
More information on JNOR
Lead Times
All campaigns (with the exception of digital) should be booked a minimum of two weeks in advance of campaign posting.