With 83% commuting by car and 40% describing themselves as regular transport users on a weekly basis, Outdoor advertising continues to be a key driver along the path to purchase.
Broad and Varied
TGI NI 2025
Powerful Decision Makers
Out of Home audiences in Northern Ireland have substantial purchasing power. With 75% being the main household shopper and 43% having made a purchase in response to an outdoor campaign, brands can have a substantial influence on the daily purchasing decisions of shoppers both in-store and online.
TGI NI 2025
Hard to Reach
Technology has transformed how we live and consume media: a major challenge for brand communication. Out of Home has a 55% brand engagement rate.
TGI NI 2025
Connected on the Move
With audiences constantly connected, Out of Home is ideally placed to spark mobile search. With 40% engaging with a brand via mobile after seeing Out of Home, brands have a unique chance to capture attention when people are already in an active, on-the-go mindset.
TGI NI 2025