Out of Home audiences are wide-ranging and varied, taking habitual and repeated journeys. With growing urbanisation, more time spent Out of Home and commuter times on the increase, outdoor enables advertisers to reach a potential 94% of Irish consumers.
Broad and Diverse
TGI ROI 2025
Receptive
There are 1.4 million commuters in Ireland. With regular touchpoints and more time to observe, Out of Home consistently connects with audiences on the move. 67% of Out of Home audiences have engaged with a brand after seeing an Outdoor campaign with 37% having made a purchase.
TGI ROI 2025
Powerful and Affluent
A valuable and powerful audience, 65% are the main household shopper and 45% are ABC1.
TGI ROI 2025
Connected on the Move
Out of Home is ideally positioned to encourage online activation and mobile search. With 62% engaging with brands on their phones after seeing Outdoor ads, it’s no surprise that Outdoor is a powerful driver of mobile activity.
TGI ROI 2025