Lucozade Zero have won April’s Campaign of the Month competition with a highly visible multi – format launch campaign. A variety of formats ran on Première, JCDecaux Bus Shelters, Metropanels, Metropoles, 48 sheets, 96 sheets and Platinum Squares, along with a selection of Luas formats.
A key aspect to the campaign was an internal Luas tram domination along with promotional activity distributing samples of the product at several stops along the red and green lines. The promotional activity also featured a Virtual Reality game where members of the public could enjoy an exhilarating one minute VR experience from a selection of adrenaline-charged sports.
The campaign was booked with JCDecaux by media agency Mindshare and outdoor specialist Kinetic. The creative was looked after by DDFH&B while the promotional product distribution was by Mixtape Marketing.