The campaign ran on multiple JCDecaux formats including Metropoles, 96 and 240 sheets, Platinum Squares, in addition to Première 48 and 96 sheets and the iconic Digipole.
The imagery used in the campaign was shot by Alex Telfer on location in the Healy Pass in Kerry and showcases the stunning single stroke OLED rear lighting of the Audi A7. The four-door executive class Sportback combines all the sleek lines of a classic grand tourer with the more practical attributes of Saloon model.
The campaign was booked with JCDecaux by media agency PHD and outdoor specialist Kinetic. The creative is by Chemistry.
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For further information on JCDecaux’s outstanding outdoor campaigns, please contact marketing@jcdecaux.ie