Our latest Campaign of the Month winner is Arnotts for their 'Wonder Card' campaign that ran in September.
Arnotts Wonder Card, the little card that works wonders, was the feature of the campaign - a new loyalty card and app from Arnotts that gives customers the opportunity to earn and spend points on all purchases.
Booked on JCDecaux Metropanels, Luas Column Wraps and a Luas Tram Domination, the campaign reached shoppers as they travelled to, from and throughout the city centre. The Column Wrap at St. Stephen's Green was enhanced with a special build rotating Wonder Card.
Reaching the right audience
91% of consumers who have seen advertising on Luas in the past week own a loyalty card with nearly 3 out of 4 having used them in the past 3 months. Metropanels are the top performing retail format in Dublin with 44,334 audience contacts per week.
The campaign was booked with JCDecaux by media agency Initiative, outdoor specialist PML and creative was by Javelin.
Source: ROI TGI 2014, JNOR CAFAS Version 42