Unilever's mouth-watering outdoor campaign for HB Ice Cream has won the June 2014 Campaign of the Month.
Summer 2014 has seen some outstanding outdoor campaigns but what set this campaign apart was the ingenious copy used on the Luas Tram Wrap formats. The exterior slogans linked the Luas Red Line to each of the ice creams on display. For example, the HB Twister ice cream proclaimed "I've got a red line running through me too" and a Funny Feet ice cream stated "no feet on the seats"!
The fun didn't stop on the exterior Tram Wrap. The interior domination tempted commuters to "go orange at the Red Cow" and "watch out for the Iceberger at George's Dock".
The campaign was booked with JCDecaux by media agency Mindshare and outdoor specialist Kinetic. Creative was by adam&eveDDB.