Captain Morgan added a very special lighting element to their latest campaign. They ran on a number of 48 sheet billboards but in addition, they also added a 3D lighting element at specific targeted locations in Dublin. As summer fades to a distant memory and daylight hours are rapidly disappearing this lighting special was executed to fantastic effect!
Diageo, Captain Morgan, 3D Lighting Special, Gardiner Place, Dublin
The campaign was booked with JCDecaux by media agency Carat and outdoor specialist Source out of home.
By using JCDecaux Innovate, clients are able to optimise the impact of their campaigns and to maximise the engagement with their targeted audience. For further information on innovative opportunities, contact JCDecaux Innovate.