Danone Actimel are encouraging commuters and Luas users to stay strong and ‘embrace winter’ with a multi-format outdoor campaign. In addition, samples of the immune supporting yoghurt drinks were offered to Luas commuters across various red line stops during the cold mornings last week.
The campaign ran on JCDecaux Bus Shelters and a variety of Luas formats with the main focal point of the Luas campaign being a Luas tram side and tram domination on the Red Line.
Pictured above with the Danone Actimel sampling activity and Luas tram side (L-R): Sinead Brennan; Mixtape, Jane Ahlstrom; Mindshare, Severine McCarthy; JCDecaux, Shauna Barry; Kinetic and Oisin Fahy; Mindshare.
The Danone Actimel campaign was booked with JCDecaux by media agency Mindshare, outdoor specialist Kinetic and product distribution was by Mixtape Marketing agency.