PML Group yesterday released the latest issue of their ‘Explore’ research with great insights into the 18-34 audience and their contact with outdoor advertising and billboards in particular.
At key moments in their working day and at weekends, 18-34’s are noticing billboards
- 59% going to work
- 53% going home from work
- 61% going to the supermarket
- 54% going out at weekends
- 65% when they are out shopping on the high-street
(notice billboards always or sometimes)
Forming part of daily routines and commutes, outdoor advertising can provide a welcome distraction. 61% 18-34’s surveyed agree they notice copy changes on out-of-home displays.
Known for being a brand building format, billboards also act as a showcase for movie releases, reminding 18-34’s in particular what’s on…
- 62% 18-34’s agree that films advertising on large format posters gives the impression the film is a blockbuster
- 64% agree large format posters are a good place to find out about new movies
- 63% agree films appearing on large format posters makes them want to find out more about a film
For full details on the latest Explore research from PML Group, click here