Ford 'Let go of what you know' has won April Campaign of the Month. They ran on JCDecaux Large Formats including Metropoles, 48 sheets, Platinum Squares and both the Ranelagh and Terenure 240 sheets as well as Digital iVisions.
The campaign creative was just as outdoor should be, simple and elegant with vibrant colours. It features the Ford Mustang, Edge SUV and GT models.
The campaign was booked with JCDecaux by Mindshare and outdoor specialist, Kinetic. Creative was by Ogilvy.