GloHealth, Ireland’s newest, most innovative health insurer has launched in the Irish market with a prominent advertising campaign which includes outdoor, press, digital and radio advertising. The aim of the campaign is to communicate who GloHealth are and what they are all about – great value health insurance tailored to individual needs.
GloHealth simplify health insurance plans for consumers by offering just three core plans called Good, Better and Best. These plans have been designed to be clear and easy for consumers to understand and each plan can be tailored to meet consumers’ individual needs.
Outdoor is the perfect brand-launch platform and GloHealth has chosen JCDecaux 48 sheets and Metropoles for the outdoor element of their campaign. These large formats are adding the visual cue for consumers, who are hearing the GloHealth message of ‘clearly great health cover’ on the radio. The GloHealth brand is fresh and distinctive and visual representation of the brand proposition is an important element of the launch campaign. With breadth of reach from 48 sheets and impactful, always-on Metropoles, consumers will be able to recognise the new brand and identify GloHealth as the new health insurer in the market.
Commenting on the campaign, Tony O’Flanagan, Marketing Director at JCDecaux Ireland said “we would always encourage new brands to launch on large format outdoor. High cover and strong frequency levels that outdoor delivers helps to build brand familiarity amongst adults. This is what GloHealth is achieving through their outdoor campaign with us.”
Ruth Bailey, Head of Marketing from GloHealth adds “Ensuring the GloHealth brand gets as much visible exposure as possible is vital to our launch campaign. As a new brand, consumers won’t know who GloHealth are or what we look like. Therefore, a strong visual presence is essential. The outdoor element of our media plan has helped to build awareness of our brand identity as well communicating our brand proposition making the medium cost effective.”
The Glo Health media campaign was planned and booked by Open Communications. Pictured at the GloHealth 48 sheet on Pearse Street are Ruth Bailey, Head of Marketing, GloHealth and Tony O’Flanagan, Marketing Director, JCDecaux Ireland.
For more information, please contact Eimear McGrath at JCDecaux Ireland (eimear.mcgrath@jcdecaux.ie) or (t) 01 295 8170