Belvita gave commuters a unique chance to savour the flavour of their Breakfast Cereal Bar this week on Luas. Lucky Luas passengers were treated to an outdoor breakfast bar experience on five different Luas platforms on both green and red lines. The custom built and branded distribution box was located at different stations all week from 7-9.30am making for an exciting treat for passengers along their early morning commute.
The distribution kicked off from Heuston Station last Monday morning, followed by Sandyford, Red Cow, Balally and finished Friday morning at Connolly station. The 2 Belvita flavours- Yogurt Crunch and Milk and Cereal, were quickly snapped up by passers-by.
The event is brought to Luas commuters by Kraft Foods and co-ordinated by new custom made marketing company Mixtape Marketing, their media agency, PHD Media, the outdoor specialist, PML and JCDecaux Ireland. The campaign was further supported by an eye-catching campaign of Luas columns and portrait panels on Luas red and green line.
Pictured: (L-R) Petra Ryan Kraft Foods, Sarah Taylor PHD Media, Conor Quinn PML, Albi Larkin Mixtape Marketing, Daniel Simioni, JCDecaux Ireland.
For more information, please contact Eimear McGrath eimear.mcgrath@jcdecaux.ie or Daniel Simioni Daniele.simioni@jcdecaux.ie at JCDecaux Ireland or (t) 01 295 8170
