The campaign ran on a wide variety of JCDecaux formats including Bus Shelters, Digishelters, Digipanels, Metropoles and Digipoles!
Irish Life Health win January 2022 'Campaign of the Month'
This campaign is a part of Irish Life’s plan to support a positive and healthier start to 2022.
“The New Year always offers an opportunity to shake off the excess of Christmas and jump start to a healthier mindset. Irish Life Health’s ‘Runuary’ is back for 2022, encouraging all fitness levels to get back into the routine of regular exercise. Irish Life Health’s latest out of home campaign perfectly complimented the return of that initiative.” said the Marketing Department in PML Group.
To find out more about Irish Life Health’s Benefit Plan offering, click: here
The campaign was booked with JCDecaux by media agency Mediaworks and outdoor specialist Source Out of Home.
For further information on JCDecaux’s outstanding outdoor campaigns, please contact: marketing@jcdecaux.ie