Jaguar is the winner of our July Campaign of the Month. Their large format campaign, running across 48 sheets, Metropoles and the amazing 240 sheet in Ranelagh, was for the new Jaguar XE.
From both a creative and media perspective, large format billboards and Metropoles were the perfect fit for the launch of the new Jaguar XE. Roadside billboards, as well as building brand stature, deliver more motorist visibility than any other outdoor format.
The campaign was booked with JCDecaux by media agency Mindshare and outdoor specialist, Kinetic. Creative was by DDFH&B.