Jameson have won November's Campaign of the Month for their Jameson Ginger & Lime campaign. The campaign achieved high visibility throughout the month of November by using an array of JCDecaux formats.
The creative featured witty tag lines such as "Just Friends" and "Sometimes all you have to do is mix things up a bit" - relating to the campaign's promotion of mixing Jameson Whiskey with Ginger Ale and lime juice.
The formats used for the campaign included Première, Metropoles, Metropanels, Digital iVisions, Platinum Squares, 96 sheets and 48 sheets.
The campaign was booked with JCDecaux by media agency Vizeum and out of home specialists Kinetic. The creative was produced inhouse by Irish Distillers Pernod Ricard.