High Tech Bus Shelter designed by Marc Aurel - September 2016
A state-of-the-art bus shelter, the first of its kind in the UK was installed in Manchester City Centre. Funded entirely by the government grant, the high-tech and innovatively designed shelter aimed to improve passengers' journey experience, enhance perceptions of public transport and to create a more attractive public space on Piccadilly, in close proximity to Manchester Piccadilly rail station.
Offering free Wi-Fi, free charging points for phones and other mobile devices, and travel and city information via digital touchscreens, the high specification shelter was installed with the intention of acting as a learning opportunity for the further plans of more new services and facilities to be tested by customers in the coming months.
Heineken Light 3D Bottle Effect - September 2016
Created in partnership with JCDecaux and Zenith, Heineken Light created a 3D bottle effect by reshaping six sheet panels in high pedestrian locations across Sydney, Melbourne and Brisbane. The idea behind the design was to showcase the story of Heineken's new "Lower calorie. Lower carb. Great tasting" beer, showing that with Heineken you can "Have it all."
Kit Kat's Digital Bus Shelter Dance Experiential - August 2016
Nestlé's popular chocolate biscuit bar, Kit Kat produced a one-week campaign with the help of JCDecaux, which included a dance competition for the public in the Columbian capital of Bogotá. The movement sensor was installed into three bus shelter digital panels, along with a Kit Kat vending machine. The public were told about the locations of the bus shelters on social media channels through the statuses of the Kit Kat Facebook and Twitter pages.
Brand ambassadors helped passers-by to select a character on the screen and then they could copy the dance moves which were demonstrated on the screen to the rhythm of famous Colombian songs. At the end of the song, a score out of five was shown on the screen referring to how accurate their moves were and a Kit Kat bar was dispensed to those scored at least 2 out of 5.
This campaign was extremely popular, and was trending on social media with the hashtag: #BailaPorUnKitKat which translates to "dance for a kit kat."