Taylor Swift announced her Reputation tour is coming to Ireland via JCDecaux digital iVision screens, across Northern Ireland.
The announcement was made on Friday, 24th November, and was live on JCDecaux Digital screens within minutes. The speed of delivery, and the ability to target specific locations, at specific times, is a huge factor in the success of a campaign such as this. The campaign ran at key times last weekend, before tickets went on sale, and will also run during the week, and on the weekend of sale. The targeted ad copy changed multiple times during the cycle, delivering different messages, depending on the day.
The right message, at the right time, in the right place are key solutions that JCDecaux can deliver on their nationwide digital network.
Taylor Swift (MCD Promotions), Digital iVision, Victoria Square, Belfast
The campaign ran in Victoria Square, Forestside and Ards Shopping Centre and was booked for MCD Promotions by Pierce Media.
Tickets go on sale on Friday 1st December, for further information please click here.
For more information on rates and availability on JCDecaux digital please contact salesni@jcdecaux.ie or call us on +44 (0)28 9062 4606.