Dublin Bike Week will run from Saturday 18th to Sunday 26th June to promote cycling as a healthy and enjoyable way to get around Dublin city.
“Dublin is now a very bike-friendly city. The expanding cycle lane network and the success of dublinbikes and the ‘Cycle to Work’ scheme mean we now see more cyclists than ever in the city…I encourage everyone to get involved in Dublin Bike Week. Whether you cycle every day or just occasionally – there’s something in Bike Week for you”
Lord Mayor of Dublin, Gerry Breen
JCDecaux and dublinbikes are supporting Dublin Bike Week with a Metropole campaign promoting the initiative. The campaign will reach 4,253,092 contacts in Dublin Met; 27.3% of Dubliners will see the Bike Week Metropoles on average 16.1 times throughout the course of the campaign.
Metropoles deliver on average 23% more VAC’s than a market average roadside 48 sheet, making them one of the highest performing roadside formats second only to JCDecaux roadside 96 sheets in Dublin Met.
Source: JNOR/Cafas v29.1 | June, All Adults, Dublin Met
For a full programme of events for Dublin Bike Week visit www.bikeweek.ie