Winner of the April Campaign of the Month is Kenco Millicano for their new Wholebean Instant Sunlight Blend.
The campaign ran on JCDecaux large formats: Metropoles, 48 sheets, 96 sheets and Platinum Squares. The creative worked perfectly for outdoor, with bright colours and a simple, clear message - BRING IT ON.
Kenco Millicano Sunlight Blend is a refreshing, brighter version of the popular wholebean instant coffee. Lightly roasted but still with a full-bodied flavour, it gently awakens your senses so you can enjoy the lively, uplifting taste morning, noon and night. By running on JCDecaux large formats, this message was communicated to consumers morning, noon and night in the most full-bodied way possible - a hit that only large format can deliver!
The campaign was booked with JCDecaux by media agency PHD and outdoor specialist PML. Creative was by DDFH&B.
