The latest JNOR outdoor audience scores have been released by the Outdoor Media Association. Coming into the summer months, the audience for outdoor advertising increases and it can be seen from this latest version of JNOR results that JCDecaux continue to deliver above market average audience contacts.
The latest CAFAS* release is based on media owner databases sent to the OMA in February. It incorporates updated Luas Census figures, which show a year-on-year increase in Luas passenger numbers.
LARGE FORMAT
- A JCDecaux national 48 sheet delivers on average 76,100 audience contacts per week, 21% more than the market average
- A JCDecaux national 96 sheet delivers on average 113,716 audience contacts per week, 42% more than the market average
METRO FORMATS
- A JCDecaux Metropole delivers 159,554 audience contacts in Dublin, 23% more than a market average roadside 48 sheet in Dublin
- A JCDecaux roadside Metropanel delivers 110,173 audience contacts in Dublin, 45% more than a market average roadside 6 sheet in Dublin
- A JCDecaux retail Metropanel delivers 45,849 audience contacts in Dublin, 227% more than a market average retail 6 sheet in Dublin
TRANSIT
- A Luas Column delivers 24,365 audience contacts in Dublin per week, 96% more than a market average travel 48 sheet
A full breakdown of JCDecaux results can be found in our Measurable & Accountablesection.
*Cover and Frequency Analysis System