The campaign ran on a wide variety of JCDecaux formats including 48 and 96 sheet billboards, Première 48 sheet lightboxes, digital iVision screens, bus shelters and an innovative 48 sheet special build billboard in Cork!
The campaign is part of Laya Healthcare’s major new brand repositioning called “A Beat Ahead”.
“Being ‘A Beat Ahead’ is as much a motivational statement as it is a reaffirmation of our long-standing promise to ‘look after you always’. By being ‘A Beat Ahead’, Laya Healthcare will always be ahead of our members, leading the way, always evolving, never skipping a beat, thinking of new ways to make them better, before they’re even ill. We all know we shouldn’t wait until we’re sick to look after our health, regular health checks and screenings are more important than ever and that’s the space we’ll occupy now with our new brand positioning and our research shows us that’s the reassurance and confidence our members want,” says Kevin Kent, Head of Marketing at Laya Healthcare.
To find out more about Laya Healthcare’s ‘Always a beat ahead’ offering, click: here
The campaign was booked with JCDecaux by media agency Mindshare and outdoor specialist Poster Plan.
For further information on JCDecaux’s outstanding outdoor campaigns, please contact: marketing@jcdecaux.ie