Lidl Ireland have won November’s Campaign of the Month for their extremely festive 'Share More This Christmas', multi-format campaign. The campaign was visible on a wide variety of JCDecaux formats including JCDecaux bus shelters, 48 sheets, 96 sheets, platinum squares, a 240 sheet, Metropoles, the Digipole, Luas Columns, a Luas tram domination and a fully wrapped Luas!
The highlight of the campaign was the fully wrapped Luas which gave them an unmissable presence all across Dublin, from the suburbs, right into the heart of the capital. Commenting on the campaign, Robert Sheehan, Media Manager at Lidl Ireland said; “The Luas Wrap is one of the most sought after pieces of Outdoor advertising in the country and at Lidl we are delighted to have it as part of our Christmas campaign for 2017.”
The campaign has got everyone into the Christmas mood with Lidl's fantastic display of seasonal offerings, highlighting the fact that Christmas really is, the most delicious time of the year!
The campaign was booked with JCDecaux by media agency Mediaworks and outdoor specialist Source. Creative was managed in-house by Lidl Ireland.
Further details on Lidl's Christmas range can be found here.
For further information on JCDecaux’s outstanding outdoor campaigns, please contact marketing@jcdecaux.ie