Ms Green has once again taken over the Luas green line in the run up to St. Patrick’s Day this March with a Luas Tram Side, Column Wrap and Shelter Wrap. Commuters can send Ms Green kisses using #KissMeImIrish to be in with a chance of winning a trip to LA for the 4th July.
Last year saw the 7th consecutive year of increasing passenger journeys on Luas, with 34.6 million trips taken in 2015, an increase of 6.1% on the previous year. The eye-catching yellow and green campaign for M&M’s will undoubtedly resonate with Luas passengers - 81% of people who have seen Luas advertising in the past week are snackers (Source:ROI TGI 2015). It’s also the perfect environment for people to send Ms Green their kisses via Twitter and Facebook as 81.8% of people use their smartphone or tablet while on a Luas, bus or train (Source:Sky Ireland).
The M&M’s Luas media campaign was planned and booked by PML, Mediavest and Mediacom, with creative by Irish International.
Pictured in Stephen’s Green are (Luas Column L-R): Niamh Daly - PML, Jane Chmara - Mars Ireland, Lisa Temple - JCDecaux and Garrett Tallon - Mediacom
M&Ms availed of an exclusive ‘All Wrapped Up’ offer on Luas. For more information on Luas media please contact sales@jcdecaux.ie