Three welcomed 1.5 million customers this week as they officially joined forces with O2. The ‘bigger and better than ever’ telecoms network ran a multi-format Out of Home campaign leading up to a big reveal on 3rd March with a change of design across the board and some eye-catching cheerful special builds.
Customers can now use O2 to O2 and Three to Three calls to talk to more people than ever before, all for free. Which is worth celebrating! The giant party poppers visible on JCDecaux billboards at Dublin’s Merrion Row and Taney Road, along with a Luas column wrap displaying colourful 3D balloons at Heuston give massive standout to this unmissable campaign.
Media for the Three campaign was planned by PML and Mediavest, the Creative agency was Boys & Girls and the special builds were produced by Big Picture Media.
Pictured (L-R at Merrion Row top left):
Stella Wilson - Three, Grainne McNamara - PML, Lisa Naughton - JCDecaux, Melissa Byrne - Mediavest and Kieran O’Donovan - Boys & Girls