Have a listen to Paddy O'Connell, winner of last year's Fame campaign discussing how it all went...
Fame. It’s like oxygen for brands. And getting hold of it can make all the difference for a young brand with potential.
Last year we launched a competition to find the small to medium sized Irish business that could produce the most growth from an Outdoor advertising campaign worth €150,000.
On the 16th April 2012 The Minister for Small Business, John Perry, announced Paddy O’s Granola as the winner of the competition at a reception in AIB Bankcentre. Paddy O’s Granola is produced by Paddy O’Connell from Cullahill in County Laois. His granola is sourced and made locally in Ireland, and is available in Tesco, Dunnes Stores, Super Valu, Superquinn and Spar plus numerous independent stores.
The competition was supported by ISME (The Irish Small and Medium Enterprises Association) and AIB, both of whom promoted the competition to their membership and customer bases.
As well as working closely with our winner Paddy O’Connell, to get the most out of his campaign we also commissioned pre and post-campaign research to demonstrate the power of our medium which we believe so strongly in. To say that we were delighted with the results is an understatement but have a listen to Paddy (above) talking about it.
For more information on this or any other JCDecaux campaign please contact the marketing team on 01-4609000 or marketing@jcdecaux.ie