Barnardos children’s charity was joined by Paul O’Connell to launch a brand-new school campaign - The Barnardos Big Active supported by Aldi. This school-focused campaign is designed to help students of all ages and abilities to be resilient in dealing with stress and anxiety, and to take care of their physical and mental wellbeing. Barnardos wants schools across the country to register at www.thebigactive.ie and get active to raise funds for vulnerable children across Ireland. Participating schools can choose from a range of activities based on the Body, Mind and Heart:
- Body - physical challenges that take care of your body
- Mind - mindfulness exercises to support positive mental health and wellbeing
- Heart - promoting the importance of charity by helping others
Teachers will receive all materials to support activities including personal journals for each student to track their progress.
Paul O’ConnellThe best thing for me about this campaign is that is gives children the opportunity to take part in activities that will benefit them in a holistic way – Barnardos has always focused on every part of the child and as an ambassador of theirs for more than 10 years I can hand on heart say how beneficial the Big Active will be for children across Ireland. Being physically active is so good for them, and the added areas of mental health and mindfulness techniques and doing something good for vulnerable children completes the package. I urge teachers and schools to think of how much this new initiative could benefit their students, and sign up today at www.thebigactive.ie
Suzanne ConnollyWe know the past two years has impacted on the general wellbeing of children across the country. This is why Barnardos, with the support of Paul and Aldi, have created a campaign with children’s wellbeing at its core. By taking part in The Barnardos Big Active, students will learn to observe the affect that exercise has on their mental and physical health. They will learn how to incorporate age appropriate anxiety reducing exercises into their daily lives and that giving back to your community can be rewarding for themselves as much as others. All fund raised will go towards Barnardos work with vulnerable children and their families
Barnardos CEO
JCDecaux is delighted to spread the word about this fantastic campaign on a range of Out of Home formats this cycle. The campaign is currently running on billboards, bus shelters, Luas columns and iVision screens in shopping centres.