The campaign ran on multiple JCDecaux formats including 240, 144, 96 and 48 Sheets in addition to Première 48 Sheets.
The campaign sits within permanents tsb’s positioning ‘Keep Going’ and demonstrates how permanent tsb keep giving to allow customers to keep living. permanent tsb are committed to providing new and better ways to bank so this breakthrough mortgage product goes further. This is by offering customers 2% back at drawdown but also offers customers 2% cashback on every repayment monthly until 2027.
The campaign was booked with JCDecaux by media agency PHD and outdoor specialist PML. The creative is by Publicis.
For further information on permanent tsb mortgages click here.
For further information on JCDecaux’s outstanding outdoor campaigns, please contact marketing@jcdecaux.ie