The campaign ran on a variety of JCDecaux formats including Digishelters, Digipanels, Metropoles and 48 sheets!
Persil win May 2022 'Campaign of the Month'
The ‘Dirt is Good’ project was launched in an attempt to empower young people with challenges, tools and ideas to take action to help create a better world.
Account managers at Poster Plan, Chris Murray and Susan Murtagh, provided some insight into the planning process of Persil’s out of home campaign:
“Our strategic approach to planning Persil OOH was twofold. We ran a mix of formats across multi environments - both large format classic & roadside digital, driving awareness and consideration at scale amongst our target audience. This, in conjunction with our action and sales formats, also both classic & DOOH, ensured that key messages were top of mind at the point of purchase.
With regards to our POS and PTP scheduling, we tactically ran creative based on products that were available within specific multiple stores.”
To find out more about Persil’s ‘Dirt is good’ project and offerings, click: here
The campaign was booked with JCDecaux by media agency Mindshare and outdoor specialist Poster Plan.
For further information on JCDecaux’s outstanding outdoor campaigns, please contact: marketing@jcdecaux.ie