PwC ran a campaign on rail formats earlier this month to promote their School Leaver Programme in Northern Ireland. PwC is offering apprenticeships that enable school leavers to study towards a professional qualification in areas such as Assurance, Consulting and Tax without attending third level education. The campaign ran on rail 6 sheets in Great Victoria and Central Station and was enhanced with the addition of the Lightbox in Great Victoria Station. These locations and formats are a smart way to target students given that Northern Irish school leavers are twice as likely to see advertising at railway stations as any other outdoor advertising format.
This campaign was booked with JCDecaux by full service agency Thirty Three UK.
For more information contact salesni@jcdecaux.ie or call us on 028 9062 4606.
*Source: TGI 2016