The latest official outdoor advertising spend for Northern Ireland Quarter 1 2011 is now available.
Outdoor advertising expenditure in Q1 2011 totalled £6.4 million. While outdoor expenditure has shown an overall decline of 12% compared to Q1 2010, large format advertising in Northern Ireland is performing well and has shown a modest increase of 3% compared to Q1 2010. Collectively, the top 10 outdoor advertisers placed 36% of their total media spend into large format.
Top outdoor advertisers Q1 2011:
1. DANSKE BANK GROUP
2. KENTUCKY FRIED CHICKEN
3. AXA GROUP
4. DIAGEO
5. NI CENSUS
6. MCDONALDS
7. COCA-COLA IRELAND
8. FIRMUS ENERGY
9. TRANSLINK
10. ALLIED BAKERIES
Top Large Format advertisers Q1 2011:
1. DANSKE BANK GROUP
2. DIAGEO
3. AXA GROUP
4. ALLIED BAKERIES
5. NI CENSUS
6. PHOENIX NATURAL GAS
7. ULSTER BANK
8. FIRMUS ENERGY
9. HOVIS
10. BRITISH SKY BROADCASTING
Top outdoor advertisers on JCDecaux Large Format: Axa Group, Firmus Energy, NI Census
For outdoor advertising spend in the Republic of Ireland, see www.jcdecaux.ie