Luas commuters were treated to some real luxury courtesy of Samsung last weekend. The bench at Balally Luas stop was upgraded into a luxury waiting area with a bespoke shelter and footstool so passangers could wait for their Luas in extra comfort. Commuters received complimentary coffee and chocolates by the promotional staff who were on hand to demo the new Samsung Galaxy Note 3 and Galaxy Gear.
Samsung also ran on a Luas column in Balally and had custom made pvc banners lining the stairs along with phone-charging points that were incorporated into the 'zone'. In addition to Balally Luas station Samsung also had 48 sheets, Golden Squares, Metropanels and a selection of Luas columns along both lines.
Samsung's campaign was planned by Rothco, Starcom and Source OOH in conjunction with JCDecaux and Mixtape Marketing. The upgrade took place from 9am to 3pm on Saturday 2nd and Sunday 3rd November.
For further information on this campaign or other innovative ways to promote your brand contact a member of our marketing team on 01-4609000 or marketing@jcdecaux.ie