As we get used to the dark winter evenings, it's important to remember the value of illuminated roadside posters. In winter, over 50% of journeys take place in the hours of darkness. Including illuminated panels as part of your roadside campaign will increase the opportunity consumers have to see it.
Across Northern Ireland, JCDecaux has a great choice of illuminated billboards, bridges and backlit special sites to choose from - not to mention the standout that can be achieved from an illuminated Innovate campaign.
Contact JCDecaux to find out more about what opportunities are available:
T: 0044 (0) 28 9062 4606 or salesni@jcdecaux.ie.
Source: JNOR