Out of Home has long been proven to have the ability to expand a brand’s message through innovation. A physical change to the media space can be created with eye-catching techniques; special builds, special lighting, tease and reveals or special installations. Outdoor innovation constantly pushes the boundaries of the medium - inspiring us, entertaining us and turning heads in the process. There is no denying the impact that a special can add to an OOH campaign.
Here are the Innovative highlights that ran on JCDecaux roadside large format in 2024…