July was a popular month for FMCG advertisers, especially for summer flavoured drink brands. Red Bull launched their new “Red Bull Apple & Kiwi” fruit flavour while Britvic launched their Club Zero Super Split flavour. Britvic’s Juicy Drench was another soft drink brand to utilise JCDecaux Innovate with an experiential activation.
Both Red Bull Apple & Kiwi and Britvic Juicy Drench chose to incorporate Luas formats and Luas experiential activity into their outdoor media plans to raise brand awareness to capture commuters’ attention in the city.
Latest research from Kantar Media’s TGI study reveals that 70% of commuters have seen outdoor advertising in the past week. 38% like to try new drinks. When it comes to drink choice, taste is their top priority.
Britvic Juicy Drench
The Juicy Drench campaign ran on JCDecaux bus shelters, digital iVisions, retail 6 sheets and Luas formats including a tram domination on both the red line and green line. The media agency was Mindshare and the outdoor specialist was Kinetic. The creative was looked after by Oliver.
To find out more about Juicy Drench visit www.britvic.com/our-brands/brands-a-z/drench .
Red Bull Apple & Kiwi
The Red Bull Apple & Kiwi campaign ran on 48 sheets, Luas columns and a tram domination on the green line. The media agency was Zenith and the outdoor specialist was PML. The creative was by Kastner & Partners.
To find out more about Red Bull Apple & Kiwi visit http://energydrink-us.redbull.com/en/red-bull-green-edition.
Club Zero Super Split 48 sheet special
The Club Zero Super Split campaign ran on 48 sheets, digital iVisions, retail 6 sheets and JCDecaux bus shelters. The media agency was Mindshare and the outdoor specialist Kinetic. The creative was by Oliver.
To find out more about Club Zero Super Split visit http://www.britvic.com/media-centre/brand-news/2017/03-07-2017
If you would like to learn more about JCDecaux Innovate please contact marketing@jcdecaux.ie .