The Irish Times are the latest client to fully wrap a Luas tram on the green line. ‘The Story of Why’ provides Luas commuters with compelling reasons to choose the Irish Times as their source of information for current affairs, sport, culture, business, health & world news.
Iconic contemporary and historical personalities adorn the outside of the tram, while the interior contains extracts from the Irish Times’ well known journalists for passengers to read while they make their daily commute.
The Luas audience likes to be well informed; 1 in 3 say they read a newspaper every day, and 48% agree that the extra sections in a newspaper make them more interesting. (ROI/TGI 2012).
(pictured L-R inside the tram: Darren Greene - PML; Sinead Dennis - Cawley Nea, Pearse McCaughey - Cawley Nea, Katie Molony - Irish Times, Sarah Taylor - PHD, Deirdre Waldron - Cawley Nea, Daniele Simioni - JCDecaux)
'The Story of Why' was devised by Cawley Nea TBWA. Media for the Irish Times is booked through PHD and PML.
For more information on Luas tram wraps contact sales@jcdecaux.ie