Tesco is the latest winner of Campaign of the Month for their large format campaign promoting '100% Irish meat'.
The campaign ran on 48 sheets, Platinum Squares, Première, Metropoles as well as two innovative 96 sheets in Cork and Dublin. These 96 sheets were made of real grass, to highlight that all Tesco meat comes from cattle that graze on 100% Irish grass. This innovative element to their large format camapaign was the winning formula in May!
This campaign was booked with JCDecaux by media agency Initiative and outdoor specialist PML. Creative was by Rothco. The 96 sheet special builds were produced by Eclipse Media.
For more information on all things Tesco you can visit the website - http://www.tesco.ie/