Three Ireland have won May’s Campaign of the Month competition with a colourful multi-format campaign to drive awareness about their 3Plus rewards offering, which is available to all Three mobile customers. The campaign ran on a variety of formats including Bus Shelters, Digital iVision, Metropanels, Metropoles and 48 sheet billboards.
A special addition to the campaign was the use of an innovative outdoor advertising solution. The bus shelter was filled with 3D rubber balls in the brand’s colours to represent the campaign’s tagline of “dive into a world filled with rewards” and ran on the bustling Baggot Street in the city centre.
The campaign was booked with JCDecaux by media agency Mediavest and outdoor specialist PML, while the creative was looked after by the agency Boys and Girls.