Dublin's Luas commuters were treated to all the glitz and glamour of a Parisian catwalk as BT2, in conjunction with Dublin Fashion Festival, Samsung and the RPA, hosted a fashion show for passengers on board the Samsung wrapped Luas.
The fully wrapped Samsung Luas provided the perfect backdrop for the show as Samsung are the headline sponsors of this years Dublin Fashion Festival. The event, which took place on Friday 6th September at the St. Stephen's Green stop, was a huge success and something that is sure to be a trendsetter!
A short video of the show can be seen here Travel In Style With Luas!
For more information on Luas advertising and innovative outdoor campaigns such as this, please contact a member of the JCDecaux sales team on 01-4609000 or sales@jcdecaux.ie