The JCDecaux Campaign of the Month for June is Unilever's HB Ice Cream. The super-colourful campaign was also winner in June 2014, proving how successful a campaign it has been for the summer months.
The campaign ran across multiple JCDecaux formats, 48 sheets, Metropanels and included a Luas Tram Side. Similar to last year, the creative was bespoke to the Luas with panels on the interior and exterior reading "all aboard to Fun-Drum" "Icebergers spotted in George's Dock" and "I'm jumping off at Choc'n'Balally".
The campaign was booked with JCDecaux by media agency Mindshare and outdoor specialist Kinetic. Creative was by adam&eveDDB.