This February is jam packed with calendar moments to look forward to, making it a standout month for contextualised OOH. Valentine’s Day, the Rugby Six Nations, Pancake Tuesday and the Mid-term break all encourage increased journeys and consumption. There's something for everyone whether its romance, sport, food or travel.
1. Valentine's Day - Gifts, Dining & Retail (14th Feb)
40% of Irish adults bought presents last Valentines with an average of €80 spent. With 31% of people making a purchase after seeing an OOH ad, it makes sense to reach consumers while they’re on the move and ready to make decisions.
(Source: Kantar TGI 2025)
Tesco Digiscreens can also be used to deliver a big retail impact during the lead up to the holiday. In 2025, sales for sparkling wine increased 21%, while chocolates and sweets surged 65% in Tesco stores.
(Source: dunnhumby - Sales January 29 - February 14, 2025 - Avg Sales February 8 - February 14, 2025 vs. May 23 - August 23, 2025)
2. Six Nations at the Aviva - A fantastic OOH Opportunity (14th Feb)
49% of Irish consumers follow the Six Nations (57% male, 43% female, 50% ABC1), making it a great brand platform for creating excitement and sparking conversation. This February, Ireland will have two home games in the Aviva Stadium on the 14th and 21st. During these games roadside formats in the vicinity of the stadium will capture huge numbers of supporters heading to and from the match, creating a perfect opportunity for targeted contextualised advertising.
With 33% of sports viewing taking place in pubs around the country there will be multiple opportunities to tap into the buzz around the tournament. Dynamic campaigns containing live scores and even real-time pub capacity (showing how busy a venue is) can have a big impact and help advertising stand out from the scrum.
Source: Kantar TGI 2025
3. Pancake Tuesday - OOH the perfect recipe (17th Feb)
Here’s an interesting stat from Tesco/dunnhumby - Last year, if every jar of sweet spread sold during Pancake week were stacked on top of each other, you could build a tower 58 times taller than Croagh Patrick!.* And it’s not just pancake spreads that see an uptick, chocolate and berries also saw a respective 17% and 21% increase in sales.* Tesco Digiscreens put brands right at the point of purchase when this demand for sweet treats peaks.
Source: dunnhumby – Avg Sales 15th Feb- 4th March 2025 vs 15th Feb- 4th March 2024
4. The Mid-term Break - Short Breaks & Activities (17th-21st Feb)
With some dark winter days still ahead of us, lots of people will be looking at the mid-term break for a quick escape to the sunshine. Last year 42% of Irish adults took a short break/ holiday between January and March (52% ABC1; 30% families; 69% couples).
With 55% of people engaging with a brand after seeing OOH, the mid‑term break is a prime moment to reach parents seeking inspiration for family activities. Cinema outings, leisure centres and other attractions can capitalise on spur‑of‑the‑moment decisions during this time, utilising high impact roadside and retail formats. OOH can help make sure your brand is part of that escape plan.
Source: Kantar TGI 2025
In Summary
February offers opportunities to tap into love, sport, food and holiday moments and OOH puts brands right in the heart of the action.
For further information on what JCDecaux can do for your brand this February please contact: Sales@JCDecaux.ie