Vhi Healthcare is running an innovative Out of Home campaign to promote its ‘Kids under 18 Half Price’ offer that runs until 31st October 2015. As part of the campaign, JCDecaux’s Metropole on Macken Street displayed the fairground-themed Vhi creative extending outside the normal confines of the poster in the form of special lighting, bringing the carnival atmosphere to life.
Speaking about the innovation, Sarah Taylor, Account Director with PHD commented: “When we first came up with the concept we were not sure if it would be possible as a Metropole frame had never been used for a special build before. But working closely with both Kinetic and JCDecaux we were able to get it over the line. Proving that if the idea is strong enough and really lends itself creatively to a format, that anything is possible.”
Aoife Hudson, Account Manager with Kinetic said: “The use of innovation as part of the latest campaign from Vhi Healthcare really amplifies the Out of Home creative. This is the first special on a Metropole frame since their introduction in 2009and the end result really captivates passers-by. The simple use of LED lighting brings the carnival theme of the overall campaign to the fore as well delivering the all required stand-out.”
Pictured L-R: Jackie Kelliher, Marketing Communications Manager - Vhi Healthcare; Aoife Hudson, Account Manager - Kinetic; Sarah Taylor, Account Director - PHD; James O’ Carroll, Business Development Consultant - Vhi Healthcare; Jane Butler, Specialist Account Executive – JCDecaux
The Vhi Healthcare campaign can also be seen on large format billboards, regular Metropoles, transport formats and 6 sheets. The campaign was planned by PHD in association with Kinetic and was created by Publicis Dublin.