JCDecaux Innovate – creative solutions around the world...
Hong Kong
- Advertiser: LVMH - TAG Heuer
- Location: Hong Kong
- Date: September 2017
- Innovate concept: Fully wrapped tram / live street art
The Swiss luxury watch brand TAG Heuer teamed up with JCDecaux Hong Kong to bring art to the streets of the city in partnership with the well-known street artist Alec Monopoly. A fully wrapped tram became a giant canvas for the artist to feature his iconic characters: Monopoly man and Richie Rich. Once live, the tram travelled through commercial and retail areas creating a memorable impression of the brand for commuters, pedestrians and shoppers.
Italy
- Advertiser: McDonalds
- Location: Milan
- Date: September 2017
- Innovate concept: Interactive screen / product distribution
To promote the new “McDelivery” service, McDonalds teamed up with IGPDecaux to create an interactive experience in a bus shelter in Milan. For a limited number of days, members of the public could place an order directly from the touchscreen in the shelter and have their meal delivered directly to them by brand ambassadors. The shelters was also wrapped and branded to look like a McDonalds restaurant, further adding to the impact of the campaign. The activation resulted in 3,867 products being delivered over the course of 4 days, averaging about 40 orders p/hour.
Norway
- Advertiser: Frivillig.no
- Location: Oslo
- Date: 13th September
- Innovate concept: Interactive screen
The volunteer website Frivillig.no, in collaboration with JCDecaux, created an interesting way to build awareness around the issues of loneliness and isolation of the elderly. For one day in Oslo, a screen installed at a bus shelter displayed a live video of an elderly man who asked people waiting for their bus to join him and share a cup of coffee. Passers-by who talked and interacted with him were given a cup of coffee from the panel. This campaign was very popular on Facebook with over 9,200 likes, more than 995 comments and 773,000 views.
Portugal
- Advertiser: Dior Parfum
- Location: Lisbon
- Dates: September 2017
- Innovate concept: Interactive / Experiential / Special Build
To promote the launch of the new Miss Dior Eau de Parfum, Dior Parfum partnered with JCDecaux to create an innovative campaign in 4 shopping malls in Lisbon. A brand ambassador asked passers-by what they would do for love and wrote their answer on an iPad. The answer was automatically displayed on the screen installed on the stand. Then, passers-by could pose and take a photo with their message. They were encouraged to share the photo on social media with the hashtag #DIORLOVECHAIN. An exhibition stand was installed in one of the shopping centres to showcase the new fragrance and encourage trial. For every post with the hashtag #DIORLOVECHAIN, Dior would donate $1 to the charity WE movement.
For more information on JCDecaux Innovate creative posibilities please contact marketing@jcdecaux.ie