JCDecaux Ireland were delighted to host Northern Ireland’s first Digital Out-of-Home seminar in the Grand Opera House. The event was very well attended by Belfast’s advertising community where guests were given an excellent overview of current trends in Digital Out-of-Home by keynote speaker Stacey Knight, Director of Digital, JCDecaux UK.
During the course of a very engaging presentation Stacey covered topics such as the growth of Digital Out-of-Home, the effectiveness of the medium at delivering enhanced return on investment and the opportunities it presents to amplify campaign creative and generate noticeability.
Stacey wrapped up the session with some excellent examples of Digital Out of Home driving unparalleled Social Media Interaction. All of which gave the audience plenty of food for thought in terms of what could be achieved on JCDecaux digital formats in Belfast’s premium shopping centre, Victoria Square.
Some photos from the event:
lhs image: Stacey Knight, JCDecaux
rhs image: Steven Johnston, Adhaus
lhs image: Bronagh Lawlor, Kinetic and Claire Ward, Ardmore
rhs image: Eimear Glass from Adhaus and Darren Jackson, PML
lhs image: Barry Maddox, Julie McCartney, Jim Adams of RLA Group with Neil Williams, JCDecaux
rhs image: Joanne Grant, JCDecaux and Robert Lyle, Lyle Bailie
lhs image: Orla McKibben of AV Browne, Pat Mannion of JCDecaux, Joanne McKendry and Danielle Wilson of AV Browne
rhs image: Julie Mulleady and Stacey Knight, JCDecaux