Paris, 9 February 2011 – JCDecaux SA (Euronext Paris: DEC), announced that it has become the largest outdoor advertising company in the world with revenues in 2010 of €2,350 million ($3,115 million).
Based on its three divisions of Street Furniture, Transport and Billboard, JCDecaux operates 1,040,600 advertising panels in 56 countries.
Commenting on JCDecaux reaching this milestone, Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO, said:
“We are extremely pleased and proud that in 2010 JCDecaux became the number 1 outdoor advertising company in the world with total revenues of €2,350m ($3,115m).
It all started in 1964 when Jean-Claude Decaux, our founder and today Chairman of JCDecaux’s Supervisory Board, installed his first advertising bus shelters in Lyon driven by his vision of city beautification financed through advertising revenues at no cost to the municipalities and taxpayers. A new advertising medium was born and, since then, the JCDecaux team has successfully transformed a French local outdoor media company into one of the few global media owners, now in 56 countries around the world, for the benefit of all its stakeholders."
