The Irish launch of Emirates was one of their most successful according to Tim Burnell (VP of Corporate Communications, Emirates) speaking in Dublin recently. So how do you build on this success and take your activity to the next level? You wrap a Luas, the most impactful and innovative out of home format in Dublin.
The newly launched Emirates Luas tram wrap is yet another showcase of Emirates core brand pillars; to be cosmopolitan, pioneering, personal and progressive. Emirates are flying ahead of others in terms of their impressive investment in media and marketing worldwide.
Emirates launched the stunning Luas tram wrap and interior tram domination on the Luas Red line this week.
Running through the heart of the city, the Emirates tram will be highly visible travelling between The Point station and Tallaght, taking in Saggart, Ireland’s fastest growing commuter town.
The tram stops at, and close to, key destinations including Heuston station, IFSC, Croke Park, Phoenix Park, Jervis Street, Red Cow and many of Dublin’s top entertainment venues.
The media campaign was booked with JCDecaux through MediaVest and PML Group. The creative agency responsible was Studio AM. Besides using this innovative media space to promote the brand, the Emirates tram wrap is also further supported by an impactful multi-format campaign including JCDecaux Metropoles, Metropanels, Luas Columns and Billboards.