TV3 have launched a major, national advertising campaign with outdoor featuring heavily on the schedule.
The campaign headlines reflect TV3’s core strengths and the brand sign-off ‘We entertain’ is carried across all executions. On the JCDecaux 240 sheet in Terenure, you can’t miss the fact that TV3 entertain.
The five-billboard execution showcases Mark Cagney, Karen Koster, Vincent Browne and Ray Foley – famous Irish faces who are a big part of TV3 home-produced programmes.
Pictured at the JCDecaux 240 sheet are Jessica King (Mindshare), Laurence O’Byrne (Ogilvy), Mark Cagney, Karen Koster, Ray Foley, Deirdre Macklin (all TV3) and Des Kavanagh (Ogilvy)
The campaign is designed to profile the expanding TV3 brand while supporting its new 2013 schedule. With JCDecaux, it is running on the 240 sheet in Terenure, on Platinum Squares and 48 sheet billboards – all the large format brand building platforms. What better way to broadcast the TV3 message.
Marketing director of TV3 Deirdre Macklin, said the campaign marked a continued investment for the TV3 brand. “As a business who believes in brands and the power of advertising, it’s important for us to be practising what we preach.”
Created by Ogilvy and planned by Mindshare with outdoor specialist Kinetic, the campaign will roll out across February, continuing with TV, press and radio support.