Today FM’s ‘Shave or Dye’ 48 sheet campaign emerged as the overall winner in PML Group’s annual Posters of Distinction for 2012. The Today FM / Irish Cancer Society poster, designed by Irish International, was the public’s favourite advertising design out of over 1,000 different designs researched by the out of home specialist during the year.
The full list of winners can be seen here. Among the category winners for 2012 were campaigns for the Northern Ireland Tourist Board and UPC which both ran on Luas tram wraps, Guinness Draught, AIB and Coca Cola...
“The Today FM design is great in that it encompasses almost everything that we preach about creating strong out of home posters. It’s clean and clear, with a good dose of humour and is strongly branded with minimum text. It’s an excellent example of how outdoor should be done. We congratulate all involved at Today FM, The Irish Cancer Society and Irish International”
Colum Harmon, Marketing Manager, PML Group
PML Group monitor the effectiveness of out of home advertising campaigns across a range of criteria, via its Poster Impact research service, carried out in conjunction with Ipsos MRBI.