Since JCDecaux launched HD posting in Ireland 2 years ago, an array of advertisers have taken advantage of this cutting edge posting technique.
Sky pioneered the technology, followed by Heineken and more recently Diageo and Samsung. Other brands who have used HD are AIB, No Nonsense, McDonalds, 7up, Trocaire, Cadbury, Snickers, Toyota, FBD and M&M’s.
Click on the link below to view the M&M’s St. Patrick’s Day campaign being posted on a HD 48 Sheet in Dublin:
There are many benefits to HD Posting, not least a reduced impact on the environment which is something that JCDecaux is seriously committed to. There is no paper or paste involved, with the result that sites need less maintenance and the likelihood of any damages is dramatically reduced. Weather conditions, time of year or the length of the campaign have no impact on the quality of the display, making it ideal for tc (long term) campaigns. It also offers increased efficiency in terms of posting and the vinyl is 100% recyclable. Crucially, as visible above, it is posted as one piece and the final effect for the advertiser is a flawless stand-out poster.
For more information on HD Posting in Ireland please contact sales@jcdecaux.ie